loose—ends
natural wine club

loose—ends is an australian-based wine subscription service specialising in natural & organic wines. with products varying from month-to-month, loose—ends needed an identity that could represent both the brand and also their core offerings of red, white & mixed wines. lost art was engaged to create the loose—ends identity and has produced all branding & campaign work to date. applications have included outdoor advertising, packaging, website design, social media content, merchandising, co-branded partner collaborations & more.

branding, campaign, digital


art direction & design—chris hopkins
strategy lead—axel moline
partner—joel amos
production—lost art